Craigslist catch: 1986 Lotus Turbo Esprit

For the masochistic car enthusiast--and many of us here at AutoWeek count ourselves among that breed--nothing is sure to tantalize and frustrate quite as nicely as a Lotus. Not just any Lotus, mind you, but a peaky, force-fed, emissions-saddled 1986 Turbo Esprit. The example shown here, http://detroit.craigslist.org/okl/ctd/2318628863.html, appears to be a fine specimen of Giguaro's wedgy Brit, and the rear-quarter decals indicate that this is a late HCi model--high-compression plus Bosch fuel injection.

Land Rover DC100 Sport – it’s the Sporty new Defender

Land Rover Defender gets funky with the DC100 Sport It helps to have a good dose of ‘cool’ when you launch a new car. And Land Rover have a head start with the iconic Defender, which is ‘Cool’ by default. But they’ve gone a step further by revealing a sport, speedster-style Defender Concept – the Land Rover DC100 Sport – at Frankfurt this morning.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.