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Gorden Wagener on how Mercedes is "moving from a traditional luxury brand to a modern luxury brand"

Mercedes' 'home' design studio in Sindelfingen, Germany is housed in an expansive 30,000-square meter building designed by Renzo Piano. The lobby is unassuming, but we're soon through into what Mercedes' grandly calls 'the Vision Room.' It's here that strategic meetings are held with the firm's board, and where we meet Gorden Wagener, Mercedes' head of design since 2008. It's in the Vision Room that Wagener convinced the Mercedes board of the merits of his overarching design philosophy: 'sensual purity'.

Video: Pininfarina Sergio design process revealed

Pininfarina has released a short video about the conception and development of its Sergio concept. The video traces the concept's processes from original sketches up to the final model and highlights how it was inspired by Sergio Pininfarina's belief that to preserve its heritage it must make it part of its future. Car Design News was given the exclusive first sight of the Sergio, named in honor of the great man, ahead of its world debut earlier this week in Geneva.

CAR Magazine's Fantasy League Formula 1

Ever cursed Ferrari or McLaren's tactics, felt sure some of F1's minnows could do better with their multi-million dollar budgets, or accurately predicted the F1 champs over the past ten seasons? Well now it's your chance to prove just how good your knowledge of F1 is, by joining CAR Online's new Fantasy League Formula 1 team. As a Fantasy League F1 manager your job is to select six real-life drivers and one constructor - from your $100m budget you can put all your money behind a big name, share the risk or use the lucky dip selector. Entry costs just £10 and there are plenty of prizes on offer after each GP race:   £5000 in cash and a luxury trip for two to the 201  Monaco Grand Prix for CAR's overall Fantasy League Formula 1 champion  £100 and a copy of the official F1 video game for every race winner  A racing experience at Brands Hatch for you and a friend  Cash prizes for managers finishing in 2nd to 10th place  And consolation entries into the 2011 game for managers finishing in 11th to 20th placePoints will be awarded after each race weekend, and prizes announced.