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Motoring April Fool’s 2009: the best and worst

By Tim Pollard Motoring Issues 01 April 2009 00:01 Those crazy car makers have been letting their hair down to present us with an array of April Fool’s Day fodder. We’ve handily collated all the gags and jokes that’ve landed in our intray today – and you can name and shame the best and worst in our CAR Magazine poll below. So read and weep – and then vote!

Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Alfa Romeo & Mazda to build new roadster

Mazda & Alfa to jointly develop a new roadster Alfa Romeo and Fiat have signed an agreement to build a new new RWD roadster based on the next generation Mazda MX-5 platform. Sergio Marchionne is a big believer that the only way to survive as a mainstream car maker is to be as big as possible and share development costs whenever you can. Which explains – from the Fiat point of view – why Alfa Romeo has entered in to an agreement to produce a new roadster with Mazda to be based on the next generation Mazda MX-5 RWD platform.