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So Cube ads aren't square, Nissan hires college kids
Mon, 23 Mar 2009To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.
Mercedes-Benz inaugurates Advanced Design Studio in Beijing, China
Fri, 22 Jul 2011Mercedes-Benz inaugurated its global Advanced Design Center in Beijing, China, yesterday, Thursday July 21. The Beijing design center, Daimler's fifth advanced design studio worldwide, further reinforces the growing importance of the Chinese auto market and Beijing in particular; the city is increasingly influencing changing needs and trends. The new 1,000 square meter Advanced Design Studio employs a total of around 20 designers who will contribute to the future design of Mercedes-Benz automobiles, competing and working with the company's other studios in Germany, Italy, Japan and the USA.
Only bikers avoid commute stress, says study
Mon, 30 Jun 2014MOTORCYCLES, scooters and mopeds are among the modes of transport least likely to affect your general wellbeing, according to a government travel survey. The Office for National Statistics released a report earlier this year examining the impact of commuting patterns on people’s levels of anxiety, happiness and satisfaction. For journeys up to 30 minutes there was no negative effect on levels of happiness or anxiety for those who rode a motorcycle, moped or scooter to work.