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Jag hops on Super Bowl ad bandwagon

Jaguar is preparing to tout the brand's British roots in a new advertising campaign called "British Villains" that will be its largest ever and include its first Super Bowl commercial. The campaign will be used to launch the new F-Type coupe that debuts at the Los Angeles auto show later this month and goes on sale in April. The 30-second Super Bowl commercial will run during the second half of next year's event on Feb.

MINI Paceman: Price from £18,970

The MINI Paceman – the MINI Countryman Coupe – will be available in the UK from £18,970 with a choice of petrol or diesel engines, FWD or 4WD. After a debut in production guise at last year’s Paris Motor Show, the MINI Paceman is now hitting the Uk with a choice of petrol or diesel engines, manual or auto gearbox and front wheel drive or four wheel drive. Petrol engine choices for the Paceman are the 1.6 litre Cooper Paceman with 122bhp, 0-62mph in 10.4 seconds and 47.1mpg and the Cooper S Paceman with the same 1.6 litre but with 184bhp, 0-62mph in 7.5 seconds and 46.3mpg. There’s also the 218bhp MINI John Cooper Works Paceman that can hit 62mph in a pretty swift 6.9 seconds.

BMW 750 Hybrid will show at Frankfurt 2009

BMW 750 Hybrid will launch at the Frankfurt Motor Show in September 2009 [ad#ad-1] Hybrid cars are starting to make their presence felt in the market place, and even at the top end of luxury saloons the market is moving in that direction. Whether you buy in to the planet-saving ethos or not, it’s hard to argue against something that costs less to run and helps you be perceived as a caring, sharing conscientious member of society – even if you drive a huge great Merchant-Banker-mobile! Lexus have made inroads with their LS 600, and recently we reported that Mercedes has not just given the Mercedes S Class a mid-cycle refresh, but has announced the imminent launch of the Mercedes S400 Hybrid.