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Kia Optima T-Hybrid concept revealed ahead of Paris debut

Kia Optima T-Hybrid concept revealed ahead of Paris debut It looks like Kia is ready to push the start button on a new range of mild hybrids with the reveal of the Kia Optima T-Hybrid concept ahead of its debut later this week at the 2014 Paris Motor Show. The new mild hybrid powertrain isn’t going to make an enormous difference to power or economy, but in a world where taxation gets based on official CO2 figures it will make the Optima more appealing to company car buyers. The Optima hybrid gets the normal 1.7 litre diesel engine and adds a small electric motor powered by a 48V lead-carbon battery which will be enough for short running at low speeds on electric power alone or allow some electric ‘cruising’ on motorways.

Fiat 500 Abarth show debut

By Jonny Smith Motor Shows 06 March 2008 16:05 What’s new on Fiat's Geneva Motor Show stand? Amongst the kinky white boots and retro chandeliers Fiat rolled out their eco-loving theme across the whole range with three uncloakings: the fresh Fiorino, 500 Aria concept and Panda Aria prototype. The 500 Aria showcased a Euro 5 friendly 98g/km diesel 1.3 16v Multijet engine with a Stop&Start system (better for emissions, better for premature starter motor wear) and predominantly recycled interior materials.

Ford spoofs Cadillac ELR with latest ad

Rule Number One of advertising is, "kick 'em when they're down." Or was that Sun Tzu...or Bone Thugs-N-Harmony? Either way, while Cadillac catches flak for its controversial ELR ad, the above Ford ad with a C-Max Energi is either a shameless ripoff or a smashing riposte. (This, of course, depends on your affinity for European-derived plug-in crossovers.) Instead of a white guy, it's a black lady.