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UK car owners 'buy with their heart, not their head'

CAR BUYERS in the UK are an emotional lot and more let their heart decide which car they will buy rather than their head. Even drivers who think they make a decision using their head are often found to let more emotive considerations sway their final choice. In the Hiscox Head versus Heart study, common sense factors such as fuel economy, value for money and reliability are often over-ruled by heartfelt matters including comfort, speed and design.

Mercedes CLA: Price from £24,355

The new Mercedes CLA – the swoopy coupe based on the new A Class – will cost from £24,355 in the UK with a choice of Sport or AMG Sport trim. Mercedes gave a quick flash of their cool new A Class Coupe and then whipped it off to the Berlin Fashion Week for a proper debut, clearly showing that Mercedes think the new CLA a style statement as much as a car. And now, if you want to make a style statement with the good looking CLA (a car Mercedes call ‘Cool’) you can, with the CLA now on sale in the UK.

Volkswagen XL1

This, remarkably, is the production version of the Volkswagen XL1, the most fuel-efficient production car in the world, a car we'll see in Geneva in a little over a week. Barely changed from the concept version shown at the Qatar motor show two years ago, the production XL1 is the first production result of VW's 1-liter project – to design a car that uses less than 1l/100km (282.5mpg imperial) – that started with the lozenge-shaped, tandem-seat 2003 1L and the later L1 of 2009. The XL1 actually beats that by sipping just 0.9 liters with CO2 emissions of 21g/km.