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So Cube ads aren't square, Nissan hires college kids

To bring college students into Nissan dealerships to look at the quirky new Cube, Nissan North America has asked for a little help--from college students. Nissan has retained marketing classes at 10 large U.S. universities to create ad campaigns that will run on their campuses this spring.

Audi S1 at Paris

The Audi S1 will have a Paris Launch (A1 Wörthersee Concept pictured) It’s getting on for a year since we reported that – despite some saying it wouldn’t happen – Audi were planning at least a warm version of the A1 and had on the drawing board the Audi S1 to take on the MINI Cooper. So it’s not a shock that we hear Audi are planning on bring the S1 along to Paris for a reveal before getting the S1 on the roads by the second quarter of 2011. Expect the usual Audi S bits in the mix  - bigger wheels, fettled suspension, beefed-up brakes, body kit – and power in the S1 to come from the S/C turbo 1.4 TSI found in the VW Polo GTI, although the S1 may just get a tweaked version of the engine as befits its higher standing in the VW hierarchy with a bit more than the 178 horses the Polo GTI manages.

McLaren unveils new supercar

After years of spy shots and speculation, McLaren Automotive finally took the wraps off its latest supercar, the MP4-12C. The MP4-12C follows the McLaren F1 (1993-1998) and the Mercedes-Benz SLR McLaren (2003-2009). McLaren Automotive says the MP4-12C is the first in a line of new sports cars it will produce, but won't say when or how many more will come.