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Creature comforts now top car-shoppers' 'must-haves'

New technologies come with a learning curve, but once we tackle the initial challenge it's amazing how quickly new features become “must-haves.” From cars that unlock as we approach to those that keep themselves between the lines and a safe distance from what's ahead, we have already become accustomed to high-tech driving. So which features would most drivers refuse to live without? Surprisingly, it's the simplest creature comforts most people hold dear—at least for now.

Aston Martin expands personalization scheme

Aston Martin, the UK's ‘coolest brand', is set to increase its offerings of unique products. The British carmaker has announced that the ‘Works Tailored' personalization and customization department is expanding as part of a six-month development plan within the brand. The recently formed ‘Works Tailored' department, which works in close collaboration with engineers and designers, offers owners of Aston Martins of any age the chance to personalize their car to their exacting standards.

Volvo S60 saloon (2010) unveiled

This is the new Volvo S60, and it’s the latest attempt by the Swedish safety-mongers to snatch a share of the small executive saloon market that’s dominated by the 3-series, A4 and C-class. Volvo has only released two exterior photos of the new S60 – we’ll see the interior closer to the car’s Geneva motor show unveil in March 2010 – as it wants to highlight the new car’s design. Under now-departed design chief Steve Mattin, the S60 has been created as the car that will start the differentiation of Volvo design and break the one-size-fits-all focus.