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New Hyundai Sant Fe Super Bowl adverts the most effective

It’s been revealed that Hyundai got the most bang for its Buck with Super Bowl adverts for the new Santa Fe increasing Hyundai site traffic by 1000%. So, with figures like that and a huge captive audience, it’s no wonder car makers like to strut their latest products in front of the Super Bowl audience with the hope of a big return in sales. Umpteen car makers ran TV adverts in the 2013 Super Bowl, but it looks like Hyundai has come out very much on top, with Edmunds reporting a traffic increase of 738% in traffic for the new Hyundai  Santa Fe after Hyundai ran its adverts and the US Autotrader site a massive 1000% increase.

Changan CV11

Changan's first MPV rolled off the production line on March 26 in China, following its preview as a concept four years ago at the Shanghai Motor Show. Since then the MPV market in China has boomed, sales in 2006 a third higher than in 2005. The package and styling of the CV11 are both euro-generic, but is interesting to see a different market embrace them so enthusiastically.

Concept Car of the Week: Cadillac Voyage (1988)

Once a symbol of America's most luxurious automobiles, Cadillac's image had begun to wane by the mid-1980s, and not even the Pininfarina-designed and built two-seater Allante was enough to excavate the brand's long gone leadership. In an effort to take Cadillac onto the global stage, engineers and the team of designers led by Chuck Jordan began working on the Voyage concept, a rolling laboratory with visionary styling and innovative technology. It was unveiled in 1988 at a technological exhibition in New York thus highlighting that rather than a stylist's dream come true, it was a very serious study towards aerodynamic, performance, handling, comfort and efficiency in an age when automated superhighways would allow fast, safe inter-State travel.