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How Porsche will be integrated into VW

By Georg Kacher Motor Industry 20 November 2009 12:32 Although Porsche won't be a fully integrated member of the Volkswagen group before mid-2011, the sports car maker can even at this early point in the merger no longer make independent strategic decisions. After all, Martin Winterkorn has effectively been appointed head of the Porsche SE Holding which in turn employs the Porsche AG chairman Michael Macht.  With a takeover as costly and complicated to fund as this one – all in all, VW will have to fork out a staggering €16 billion to absorb the latest family member – it is only logical that the new owner wants to get the restructuring process going asap. Overnight, Porsche has become easily VW's most expensive brand.How VW will integrate PorscheTo protect and eventually enhance its value, the powers in Wolfsburg will leave no stone unturned to rearrange the product portfolio, to streamline R&D, to shake up purchasing and production, and to ensure a variety of synergies which are estimated to range from €500m to €750m per year.

Crashing the Pixar Motorama car show

The animated film studio Pixar sits behind newly aged brick walls on a sprawling campus in the East Bay that looks and seems a little like Willy Wonka's Chocolate Factory, especially since you can't get inside. But we've been inside, and it is a pretty wonderful place. On July 12 Pixar's Jay Ward, guardian of the "Cars" franchise and all the wheeled wonders that entails, organized the latest Pixar Motorama, the greatest car show you'll never see.

Koenigsegg can take the P1, LaFerrari & Huayra with the Agera R

Koenigsegg believe that the Agera R has more than the measure of the new toys at Geneva – LaFerrari and McLaren P1 – and Pagani’s Huayra lap at Top Gear was a farce. But a car that was also at Geneva was the Koenigsegg Hundra, Koenigsegg’s one-off special to celebrate 100 Koenigseggs built since Christian von Koenigsegg started bolted his immense supercars together in a shed in Sweden a decade ago. So we thought it would be interesting to chat to Koenigsegg people – including Koenigsegg’s UK dealer Supervettura –  and get their thoughts on the new batch of supercars that could perhaps take some gloss off the offerings from Koenigsegg.