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Chrysler unveils new ads to follow 'Halftime in America' campaign

A quartet of 60-second spots from the Chrysler/Fiat group launching this weekend comprises the next installment of the automaker's campaign that began famously during the Super Bowl with the two-minute "Halftime in America" commercial. Or, as Chrysler terms it, this is "the second half." The spots, all the work of ad agency Wieden & Kennedy, Portland, each aimed at a different company brand, are themed to the same "hope and encouragement" message delivered by Clint Eastwood in the campaign's first incarnation and continue the spirit of the "Imported from Detroit" motto. You can watch the ads at www.youtube.com/chrysler.

Automakers sign up to Apple 'Eyes Free' Siri button

Apple has announced that the leading carmakers have signed up for the addition of an ‘Eyes Free' button that will activate Siri for in-car Apple products. Siri – the innovative voice activation system developed for the 4S, Apple's latest iPhone – can be activated by pressing a steering wheel mounted button and allows the driver to access the same information available when not driving. Apple reported at its 2012 Worldwide Developer's Conference that Mercedes-Benz, BMW, Audi, Toyota, Land Rover, Jaguar, Chrysler and Honda have all signed up to offer Eyes Free within the next 12 months.

Designed in Italy, Engineered in China

"The soul of our designing is in Italy," said Silvio Petro Angori, CEO of Italian design house Pininfarina S.p.A. "We will do all styling in Italy – we will not do that in China." But in order to cater to the growing number of contracts from Chinese automakers, Pininfarina will soon begin engineering and product development in China with a center in Shanghai's suburb of Anting. Pininfarina has been working with Chinese automakers since 1996.