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AMG and Ducati join forces
Fri, 19 Nov 2010The AMG Ducatti Partnership - or is it more? We didn’t see this coming, we must admit. And at first glance we really don’t really see the synergy. Mercedes AMG are to join up with Italian superbike makers Ducatti to acess new customer groups and get involved in joint marketing and sponsoring.
Lotus appoints Swizz Beatz as Vice President of Creative Design and Global Marketing
Mon, 15 Aug 2011We've become accustomed to surprising and – at times – bizarre news stories emerging from Lotus since Danny Behar became CEO. But judging from reaction in the world of social media this afternoon, even by Lotus's recent standards, the news that it has appointed American rapper Swizz Beatz as its vice president of Creative Design and Global Marketing, came as something of a surprise. Kasseem Daoud Dean, otherwise known as Swizz Beatz, has a broad creative background, having a portfolio that includes music producer, rapper, designer and painter.
Local Motors XC2V Competition
Tue, 15 Feb 2011Local Motors, producer of the Rally Fighter, has teamed up with the Defense Advanced Research Projects Agency (DARPA) to host a design contest. The partnership, which was made possible within the Adaptive Vehicle Makes initiative, aims to create an Experimental Crowd-derived Combat-support Vehicle (XC2V), exploring the potential of a crowd-sourced design for military use. The initiative to develop a crowd-derived vehicle body design for the US military was created in an effort to decrease the time and developmental costs associated with creating niche military vehicles.