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Video: Jaguar's Julian Thomson on the importance of design values

Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.

VW, GM join BATC, GAC plus Chris Bangle and more at key China design event

阅读本文中文版本请点击这里 新年快乐.  Xin Nian Kuai Le.  Happy New Year to our readers in China and to everyone celebrating the start of the Year of the Rabbit. The speakers and program are being finalized for one of the principal forums for car design intelligence in China, the Interior Motives 2011 conference, to be held in Shanghai on the eve of this year's auto show. The event will again include design chiefs from both China and overseas, representing domestic OEMs and the foreign companies seeking to retain their design edge by investing heavily in new studios and nurturing home-grown talent.

Ford Focus given street art makeover

A Ford Focus was transformed into a work of art yesterday by six street artists in Glasgow city center as part of the Ford UK Centenary Tour. Outside the Glasgow Royal Concert Hall, the six artists worked out of a public studio to use their talents to liven up the bodywork of a new Focus. The artists – Lyken, FiST, Syrkus, Rue 5, Death Rattles and Al White – are all from Glasgow's Independent Recoat Gallery, and spent six hours on their colorful designs.