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New Mazda3 to drive 9,300 miles from Hiroshima, Japan, to Frankfurt, Germany

The new Mazda3 (pictured) is trekking from Hiroshima to Frankfurt If you’re going to set a challenge for a new car, a drive from Hiroshima to Frankfurt – 9,300 miles – is probably one designed to show any flaws. And that’s exactly what Mazda are doing with the new Mazda3. The ‘Mazda Route3 – Hiroshima to Frankfurt Challenger Tour 2013′ will see eight new Mazda3s setting off from the Mazda factory in Hiroshima, heading for Russia, through Belarus and Poland before ending up in Frankfurt, Germany.

Peugeot Design Lab launched

PSA has launched its new Peugeot Design Lab to design products, services and experiences for clients outside the automotive industry. Peugeot Design Lab, a global brand design studio, is located within the Peugeot Design Centre and utilizes the existing technical and human resources expertise in order to draw from the many years of design experience of the design team. It also comprises of designers from studios from across three continents in Paris, Shanghai and Sao Paolo.

Toyota Prius Plug-In (2012) priced from £27,895

Toyota is about to launch the Prius Plug-In hybrid in the UK and today confirmed it'll cost £27,895. Clever tech comes at a price - the regular Prius costs from £21,560. The price of the plug-in Prius hybrid would be even higher without the Government's £5000 grant.