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Jaguar moves advertising to start-up agency – Spark44

Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.

McLaren 650S (2014) first official pictures

By Phil McNamara First Official Pictures 17 February 2014 13:00 Punchier, a few kilos lighter, more incisive to drive yet more luxurious, McLaren has overhauled the 12C to create the 650S. The new supercar – which makes the 12C look obsolete – is in production now, and will cost punters around £195,000 for the coupe. A folding hard-top spider will also be available, for around £215,000. In a strategy reminiscent of Aston Martin’s continuous improvement of the DB9 and its transformation into the Vanquish, McLaren has revamped the carbonfibre 12C with 25% new parts.

Hyundai makes the 2013 Santa Fe a sexy, stormy beast

Hyundai in Holland has produced an advert for the 2013 Sante Fe concentrating on its ability to blow women away. The new Santa Fe is a big step up from the old model and looks good, will be properly bolted together and promises to be a more than a half decent offering from Hyundai. But the new Santa Fe isn’t just heading in to Hyundai UK showrooms, it’s going on sale across Europe.