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Chevrolet UK has its best ever year

Now admittedly, Chevrolet UK is not starting from a point of market dominance in the UK, but any manufacturer who has managed to increase sales in 2008 is obviously doing something right. Chevrolet UK has announced that in 2008 it managed to increase its market share in the UK by 12.5%, from 0.76% to 0.86%, with total sales for the year of 18,372 cars (which is only a smidge higher than 2007, but the lower total sales for the UK Car market in 2008 meant a significant increase in market share for Chevrolet). Chevrolet Cruze - Launches in the UK in 2009 These are not figures that are going to frighten the pants off Ford and Vauxhall, but they are an indication that a certain part of the car buying public in the UK are looking at price as a major factor, and are prepared to sacrifice a degree of driving joy to get in to a new car at a lower price.

BMW Individual program extends to 4-series Coupe and Convertible

Not that long ago BMW Individual was a little-known client program that offered unique materials and equipment to customer specification. While this may sound like a secret menu with an expanded list of interior options, in reality BMW Individual offered just about anything that buyers of Bentley or Rolls-Royce cars could specify. In the 1990s, for example, BMW Individual was the division responsible for completing the interior and exteriors of clients' L7 limousines, customizing such things as the options on the rear center console, fitting blue strobe packages and communications equipment, and creating interiors per customer specifications.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.