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Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

Toyota Auris Hybrid emissions cut to 84g/km

We’ve long believed that car makers better serve their customers by offering ‘Green’ options as add-ons to regular car models, and adding the hybrid option from the Prius to the Auris has seen Auris sales climb steeply whilst Prius sales drop off. There’s only so many buyers who want to shout their green halo from the rooftops, so incorporating green technologies in the regular range opens up far more possibilities for a sale. Now, with the Auris Hybrid sales growing by 69 per cent year on year in the UK, Toyota has had a play to make the Auris Hybrid even more efficient.

Mitsubishi readies concept for … Bangkok?

While Lamborghini, Ferrari and McLaren are getting ready for the Geneva motor show, Mitsubishi continues to zig by revealing a concept for the 34th Bangkok International Motor Show. The Concept G4 is a compact sedan powered by a 1.2-liter MIVEC engine with a CVT. Mitsubishi says that the sedan carries the company's next-generation styling, including a diamond motif in the front grille, new headlights and an aggressively styled rear fascia.