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Ferrari sold for record £22 million
Fri, 15 Aug 2014A RARE FERRARI has been sold at auction for a record price of £22.84 million. One of just 39 models made and regarded as one of the greatest Ferraris, the 1962 Ferrari 250 GTO Berlinetta went under the hammer at Bonhams' auction in Carmel, California. A huge crowd watching the bidding broke into applause at the confirmation of the final price, which outdid the previous record for a car sold at auction.
Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
New VW Golf GTD to cost just £199 a month. Sort of.
Fri, 02 Aug 2013The VW Golf GTD (pictured) can be had for £199 a month – if you’ve got a big deposit There’s no question that car buyers are getting themselves in to new cars at affordable money thanks to the range of finance packages on offer now, including leases, PCP and contract hire. That’s good for car makers, dealers and the car buying public as it leads to more sales and more people driving modern, reliable and efficient cars. But the headline price is not always as clear cut as it seems.