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MG3 UK details & photos revealed
Thu, 13 Jun 2013The new MG3 (pictured) arrives in MG’s UK showrooms in the Autumn MG has revealed the MG3 for the UK market at their European Design Centre in Birmingham, ahead of a debut in the UK market in the Autumn. MG are calling the MG3 a “distinctive statement of modern British style” and are aiming it at a youthful demographic looking for ‘something different’. Is the MG3 something different?
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
New BMW 2-Series Active Tourer arrives as BMW’s first front-wheel-drive car (+video)
Fri, 14 Feb 2014The new BMW 2-Series Active Tourer (pictured) arrives in the UK September 2014 Many will see it as sacrilege that the new BMW 2-Series Active Tourer MPV is front-wheel-drive, but pragmatists will see it as a sensible move to extend BMW’s depth of offerings. Whichever side you come down on, the BMW 2-Series Active Tourer – previewed by the BMW Concept Active Tourer at Paris in 2012 – is a production reality and does look like it will fill very well the space in BMW’s range for a compact MPV. Despite looks that are almost the opposite of what you’d expect from a BMW – stubby nose and a high roof line; a proper BMW take on the Mercedes B-Class – the 2-Series Active Tourer still manages to exude BMW style, albeit in a more practical way to the rest of the range.