Genuine Mazda Cover(l) Recess Kd45-68-454a on 2040-parts.com

Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

New Mercedes A Class: 90,000 orders and counting

Mercedes boss Dieter Zetsche has revealed that Mercedes already has 90,000 orders for the new A-Class just months after its reveal. It’s a credible, good looking and clever car that’s a serious offering in the premium compact market and, if the order book for 70,000 A-Class Mercedes already had by the end of October is anything to go by, it’s going to be a roaring success. That sales figure has now jumped to 90,000 A-Class – according to Mercedes boss, Dieter Zetsche – and stands at double the order book Volkswagen has for the new MK 7 Golf.

Mercedes-Benz E-classAMG for the racing family man (or woman)

Say you need a practical, roomy luxury sedan to use as a family car or for hauling business associates to big lunch meetings. But when no one's in the car with you, or when those present appreciate a nicely sliced apex as much as you do, you would really like something that can rise to the occasion. You have what we call a conundrum.