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Laurence Fishburne reprises Morpheus role for Kia Super Bowl ad

When we drove the Kia K900 recently, we asked, “Do buyers in the BMW 5-series/Mercedes E-class/Audi A6/Lexus GS class want a prestigious nameplate as much as they want radar adaptive cruise control?” In Kia's new Super Bowl spot starring Laurence Fishburne, Morpheus says yes. The Korean automaker's snatched up the erstwhile voice of Cadillac to reprise his beloved character from the "Matrix" trilogy in the hope of suggesting that reality is mutable, luxury isn't about nameplates, and the K900 will open your eyes to a world of improbable possibilities. Despite the explosions, melting dinner utensils and airborne automobiles of the ad, we actually preferred the making-of video released at the same time as the Super Bowl clip, which you can watch below.

Audi A1 – the design tease

Audi are teasing the design of the new A1 in this latest video (below) If you’ve been living in a cave for the last few months you may have missed the news that Audi is about to launch what it hopes will be a MINI-bashing offering – the Audi A1. The A1 is actually destined for a public launch at the Geneva Motor Show in March – and Audi has threatened full disclosure for next month – but in the meantime it’s on a ‘Teaser’ blitz. We haven’t reported on every tease (we didn’t bother with the ‘Look – the new A1 has headlights’ one last week), but we have covered some, like the graffiti advert.

BMW i3 (2013) at Frankfurt motor show

The new BMW i3 offers the potential dream ticket of carbonfibre construction and zero tailpipe emissions (not to mention a posh badge) for £25k. It’s an electrically driven city car designed from the ground up to be as eco-friendly as possible, but still a decent drive. The all-new city car's order books will open this summer, with the i3 range officially launching on 16 November.