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Infiniti Q30 concept (2013) at Frankfurt motor show
Tue, 27 Aug 2013We’ve seen the design sketch of the new Infiniti Q30, and now here’s the first picture of the idea made real: it’s the Q30 concept car that’ll attend the Frankfurt motor show in September. Infiniti Q30 concept: what’s the story? Infiniti is busting three niches in one with the Q30: we’re told the car’s body is a fusion ‘merging the dynamic design and sportiness of a coupe, the roominess of a hatch and the higher stance of a crossover’.
Hyundai Suicide ‘Advert’ causes a rumpus
Fri, 26 Apr 2013It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.
News watch June 2011: today's auto industry news
Thu, 23 Jun 2011Welcome to CAR Magazine's news aggregator as we round up the daily stories in the auto industry. Top tip: news summaries are added from the top hour-by-hourThursday 30 June 2011• Toyota is planning a massive media campaign in the US to promote its new Camry saloon, due in autumn 2011. At a dealer meeting in Las Vegas, Toyota executives announced the media campaign, set to commence in October, to position Toyota and the new Camry as 'smart, safe and worry-free'.