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Jaguar takes on AMG with Special Ops division

By Phil McNamara Motor Industry 12 June 2014 16:02 Jaguar Land Rover today announced a new Special Operations division, tasked with launching 'extraordinary, outstanding' cars, according to the unit's boss John Edwards. It might sound like a crack commando team from a Hollywood blockbuster, and that's not a bad analogy. The Special Ops team will be a small, but growing unit able to react to niche product opportunities.

Fisker ‘Project Nina’ to debut at New York Auto Show

Fisker's Project Nina teased ahead of the New York Auto Show The ‘Project Nina’ from Fisker – a smaller take on the Karma – will debut at the New York Motor Show in April. It’s taken a very long time for Henrik Fisker to get the Karma out to the public, and even then it looks like it still wasn’t really ready to go, with reports of faults and breakdowns already starting to filter in from the handful of Karma owners. But the next stage of Fisker’s evolution in to a fully fledged maker of range-extending EVs is ‘Project Nina’, a smaller car that the Fisker – thing 3 Series – which has been funded to a great degree by the US taxpayer.

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.