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Mazda outlines weight-loss program
Thu, 12 Nov 2009Mazda Motor Corp. will reduce its vehicle weights by at least 220 pounds beginning in 2011, with a combination of lighter-weight materials, smaller vehicle footprints and new engineering processes, a top executive says. The typical Mazda vehicle has gained 80 pounds with each successive redesign, “mostly in larger tires and wheels, and safety equipment,” said Robert Davis, senior vice president of product development and quality for Mazda North American Operations.
Ford Focus electric lights up 100 mpg-e
Wed, 14 Dec 2011Some numbers are magical, and in the race to build the most fuel-efficient electric car, the figure that is rapidly coming to mean the most is 100. Triple digits, as in 100 mpg-e. Ford has fired the latest shot in this green-car war, claiming that the Focus electric will be the first five-passenger vehicle to break the 100-mpg-e barrier.
Imagining the Future: The Southern California Automotive Design Studio
Tue, 02 Dec 2008Southern California is home to more automotive design studios than anywhere else in the world, and to commemorate that relationship and celebrate Art Center College of Design's 60th Anniversary, the Petersen Automotive Museum is putting on a new permanent exhibition among its rolling time capsules and automotive memorabilia from Hollywood. The new design exhibition showcases the history of the local design community and its contribution to the world. Located in the ‘Streetscape' section of the Petersen Automotive Museum, the Car Design Studio is at the modern end of a realistic walk-through diorama of California's history as it relates to the automobile.