Genuine Mopar Glass Bumper Left 57010243ab on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Local Motors announces Pacific Northwest competition winners

Local Motors has announced the results of its Pacific Northwest design competition, which asked contenders to create a vehicle for the region's inhabitants. Taking into account nature's four elements - Earth, wind, fire and water - designers the world over answered a brief that called for designs that would enable drivers in the Pacific Northwest to 'thrive in the elements'. Competition entrants were encouraged to create a vehicle inspired by the elements or specifically tailored to allow the users to better experience the elements, all while causing little to no environmental impact.

Interior Motives China Conference 2010: Day 1

Despite Europe being grounded due to volcanic ash, the third Interior Motives China conference got underway in Beijing with a record number of delegates and speakers – proof, as if it were needed, that this event is now one of the most important in the global car design calendar. This year's theme was 'New brands and the search for a design identity', and among the audience were young Chinese designers keen to learn more about international car design techniques, as well as veteran western designers hoping to gain a deeper understanding of the market they are creating vehicles for.  Session 1: The Market for Design Edward Wong, Director of Transportation Design at China Central Academy of Fine Arts (CAFA), set the mood for the conference in his long, flowing 'Chang San' robe (very traditional Chinese attire). He opened the conference and invited panellists to share their views on what China's needs are and explore what makes the market so unique.