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Wheel maker connects with exotic clientele via social media

Reaching potential buyers of custom wheels for exotic cars takes more than buying ads in magazines. Miami-based ADV.1 Wheels is building a business fueled by a social-media approach that includes car-forum interaction, photo shoots and short films on the Internet. The company launched a Facebook fan page in late March, has received more than 59,000 “likes” and aims for 100,000--at which point ADV.1 Wheels has promised to give away a set of the company’s Trakfunction wheels.

BMW Gran Lusso (2013) the Pininfarina coupe revealed

BMW’s team-up with Italian styling house Pininfarina, the Gran Lusso coupe has been revealed in full at the 2013 Villa d’Este Concorso d’Eleganza in Italy. The imposing V12-powered coupe is a one-off styling concept for now, but shows the direction BMW could take for a new 8-series coupe, designed to battle the new Mercedes S-class coupe and Bentley Continental GT. BMW Gran Lusso: the details Riding on 21in alloys, the 7-series-sized Gran Lusso has all the trademark BMW styling boxes ticked: forward-raked ‘sharknose’ grille, the rear pillar's ‘Hofmeister kink’ in the windowline, and a cab-back stance accentuating that long bonnet.

Local Motors Active Lifestyle Vehicle Challenge winner announced

The winner of the first Local Motors Active Lifestyle Vehicle Challenge has been revealed as John Bukasa, who won $1,500 for his CLIMAX design. This was the first contest held as part of the annual Lifestyle Vehicle of the Year awards – which are in their tenth year – hosted by Carspondent, which celebrates the cars that best cater for people leading active lives. The brief challenged designers to develop a concept that enhances its owner's performance as an athlete or active adult/family.