Genuine Mopar Oil Drain Plug 06513414aa on 2040-parts.com

BMW seared into consumer minds: New ad technology takes ‘branding' to another level

How about this for subtlety in advertising? BMW is using flashing lights to “burn” its initials into your brain so that when you close your eyes, you'll continue to see the Bavarian company's brand. Which begs the question: Is there a better way to remember a company than to have a light-induced seizure episode?

AMG Vision Gran Turismo concept shows off ahead of PS3 appearance

Mercedes-Benz has revealed a spectacular new virtual sportscar concept created by its in-house design team for inclusion in Sony's new PlayStation 3 game "Gran Turismo 6." Called the AMG Vision Gran Turismo, the brawny-looking gullwing coupe is to be revealed as a model at the opening of Mercedes-Benz's new research-and-development center in Sunnyvale, Calif., on the eve of next week's LA Auto Show. Yet despite the unveiling in 1:1 scale, the new two-seater is destined to remain a feature of the virtual world as the first in what Mercedes-Benz is billing as a series of Vision Gran Turismo vehicles to be unveiled in the near future. While the virtual properties of the AMG Vision Gran Turismo mean it will only ever see running as a high-resolution graphic within the new "Gran Turismo 6" game, this hasn't deterred Mercedes-Benz from providing it with detailed styling and mechanical data -- elements of which are said to provide solid hints to the upcoming GT AMG due to be unveiled in mid-2014 as a range-topping replacement for the SLS AMG.

The name is Alfa – Alfa Romeo 159 Limited Edition

That’s right. Alfa Romeo has launched a limited edition version of the Alfa Romeo 159 to celebrate the cameo role the 159 plays in the new Bond film Quantum of Solace. This Limited Edition Alfa Romeo 159 is loaded with over £3k of extras, including Red Brembo callipers, black leather upholstery, special black paint finish, darkened 19″ alloys and lowered suspension.