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Video: Jaguar's Julian Thomson on the importance of design values
Tue, 30 Oct 2012Jaguar's Head of Advanced Design, Julian Thomson, appeared at this month's PSFK Conference in London giving a talk on design values. Thomson's talk, ‘Concepting Dreams, Making Reality Happen', dealt with questions of creating a design story as well as how Jaguar uses the value of its heritage while keeping things original and new. Thomson – the man behind the 2010 C-X75 and the recently revealed F-Type – said, "You can't get a good design story if you don't look at your heritage, where you came from, where your values came from." He went on to discuss the ‘sad years of Jaguar', from around 1968 to 2004 where Jaguar was too timid to develop and "essentially made the same-looking car." He put this down to a reluctance on Jaguar's part to move too far away from its successful models and, quite interestingly, because "not only did we start doing market research, we started asking Americans what they wanted." Watch the full video on the left.
On display at the Petersen museum, the best of the worst!
Wed, 25 Feb 2009They're so bad they're good, these cars, good enough to warrant a museum exhibit. Starting Feb. 28 and running through the end of September, the Petersen Automotive Museum in Los Angeles celebrates all that is good about bad car ideas in an exhibit titled "What Were They Thinking?" Sure, there are Edsels and Amphicars.
Interior Motives Design Awards 2013
Mon, 09 Sep 2013Earlier this evening, the world's top designers and automotive journalists gathered together at the Moon13 club in Frankfurt to watch sponsors Ford and Volkswagen reveal the 2013 Interior Motives Student Design of the Year: ‘Audi O Concept' by Nir Siegel, Cherica Haye and Hanchul Lee of London's Royal College of Art. Launched in January of this year and themed ‘The Connected Car', this year's contest attracted hundreds of entries from students spread across every corner of the globe. And at a ceremony hosted by acclaimed designer Chris Bangle earlier today, the following talented young designers realized their dream of winning an award: Best Ergonomics (Sponsored by Visteon) and Student Design of the Year ‘Audi O Concept' – Nir Siegel, Cherica Haye & Hanchul Lee (Royal College of Art, UK) "The O Concept is not a normal car," claim its creators.
