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Interior Motives magazine reboots

This evening saw the launch of Car Design News' all-new specialist interior design publication Interior Motives magazine.  Senior designers gathered together at Le Sip nightclub in Geneva for the annual Auto Design Night were among the first people in the world to get a look at the Spring 2009 relaunch edition of Interior Motives, which features a completely new treatment and a cutting-edge design format conceived to give readers an exclusive look behind the scenes of the most important interior designs unveiled during the last few months. Published every quarter, the new Interior Motives magazine features never-been-seen photos, sketches, renderings and breakdowns of the build process, offering unparalleled insight into the thinking behind these important new interiors and the people that created them - both at OEMs and the suppliers they collaborated with. The perfect accompaniment to Car Design News' up-to-the-minute news, interviews, essays, auto show coverage and detailed online design reviews, Interior Motives breaks new ground in the publishing sector, providing unparalleled depth and incisive quotes from the people and companies that are pushing interior design in new and exciting directions.

Mercedes SLS AMG, David Couthard, Golf & a new Guinness world record

David Coulthard drove a Mercedes SLS AMG, Jake Shepherd drove a golf ball and together they created a new Guinness World Record. What’s a good way to get some free PR for a car maker? A Guinness World Record sounds like a good idea (just like MINI in our story earlier today) as does a link to Golf  (lots of drivers play golf) and perhaps a well known name or two.

Stress and strife of the school run

SCHOOL RUN WARS are rife, with parents prepared to squabble over parking spaces and argue with their children, according to a survey. As many as 23% of mothers and fathers admitted blocking another parent in with their vehicle and 14% owned up to cutting someone up, the poll of more than 3,000 motorists by Auto Trader showed. Also, 16% of parents have argued with other mothers and fathers on the school run and 53% have had rows with their children.