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BMW unveils Super Bowl spots, digital shorts

According to said Dan Creed, Vice President of Marketing, BMW of North America, "The BMW 3 Series is the global benchmark for a sports sedan. With these shorts, we turn a spotlight on the innovations that make the 3 Series the standard to which others aspire." Funny, we always thought the 3's sterling reputation lay squarely on its continually-stellar dynamics and excellent powertrains. Despite the fact that the tagline, “We only make one thing, the Ultimate Driving Machine” is repeated at the end of each of these six digital shorts, only one of them actually shows the car in motion--the one to be broadcast in the Los Angeles area during the Super Bowl.

New Mercedes B-Class F-CELL in 2014 – more hydrogen cars planned

Mercedes B-Class F-CELL in use in Southern California Mercedes-Benz are planning to launch a hydrogen powered fuel cell version of the new B Class in 2014, with a larger fuel cell car also planned. The Mercedes B Class F-Cell – an electric car powered by a hydrogen fuel cell to charge the batteries – is already available for lease in Southern California, albeit at a not exactly everyday affordable $849 a month. Admittedly that does include all the hydrogen you can use, but it’s still probably three times what a regular B-Class would cost to lease.

Lamborghini Gallardo Spyder unveiled at LA Auto Show

By Ben Pulman Motor Shows 19 November 2008 23:00 This is the new Lamborghini Gallardo LP560-4 Spyder, unveiled today in Los Angeles as part of the company’s promise to reveal one new model at every major motor show. Suddenly that Ferrari Scuderia Spider 16M has a homegrown rival, and we're left wondering if the Scud is really so tempting after all… Spot on. And that means it mixes a mouth-watering prospect of a 5.2-litre V10, four-wheel drive and one of the best exhaust notes around – now aided by the removal of the roof.