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Problems with your McLaren MP4-12C? Have a ‘McLaren: The Wins’ coffee table book

Ron Dennis apologises to McLaren MP4-12C owners A couple of weeks ago we reported that McLaren was having some teething problems with their new MP4-12C but weren’t, despite reports to the contrary, halting production. The problems seemed to be mainly software related, with issues including warning lights flashing on and battery drainage issues, which seemed to be because the MP4-12C’s electronics didn’t turn off when the car was halted. But it seemed McLaren were working on the issues with the same sort of zeal we’ve come to recognise from their F1 programme, no doubt spurred on by the wrath of Ron Dennis.

Infiniti Q50 Eau Rouge performance concept storms 2014 Detroit Show

The Infiniti Q50 has been designed to take on the BMW 3 Series – but Infiniti is trying to attract a more youthful set of customers and efficient diesel and hybrid saloons aren’t exactly going to gain any favour with the young crowd. Enter the 2014 Infiniti Q50 Eau Rouge concept debuting at this year’s North American International Auto Show (NAIAS) in Detroit. This thing has been designed to take on the mighty BMW M3 and could well have the weaponry to succeed.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.