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Ford promote accessible & affordable technology in new campaign

Ford’s Active Park Assist parks a Focus on the roof of a skyscraper We do sometimes moan that cars are becoming so clever that it won’t be long before the driver’s just the blobby thing behind the wheel to keep an eye open as clever technology does its stuff. That said, modern technology is certainly doing wonders for tasks that many find irksome and difficult behind the wheel, and Ford are cleverly tapping in to their new technology to demonstrate just how helpful their new cars now are for the stressed driver with the Ford Primary Brand campaign. Ford‘s new Primary Brand campaign is focusing on technology like the new(ish) Active Park Assist that uses sensors to measure parking spaces as you drive by (not too quickly – you have to give it a chance) and then, at the push of a button – with the driver just following instructions for brake, gears and accelerator – neatly parks your new Ford for you.

Aston Martin relaunches Lagonda badge

By Tim Pollard Motor Industry 01 September 2008 11:42 Aston Martin will relaunch the Lagonda marque, chief exec Ulrich Bez announced today. The famous name plate will be used on a range of upmarket cars, the first of which we'll see as a concept in 2009 – Lagonda's centenary year. What sort of cars will wear the Lagonda badge?

Mercedes SL (2012) first official pictures

All-new SLs seem to come around as often as Halley’s Comet, but here are the first Stuttgart-sanctioned shots of Mercedes’ sixth generation premium roadster – the 2012 Mercedes SL. If it looks familiar, that’s because it’s already had more lenses pointed at its disguised bodywork than Pippa Middleton’s derrière – and CAR’s own renderings earlier this year weren’t far wide of the mark. So what’s the big news with the new 2012 Mercedes SL then?