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Ferrari theme park

By Tim Pollard Motor Industry 08 February 2007 08:02 A Ferrari theme park? This sounds rather naff... We've already seen Ferrari's licensing skills produce a range of merchandise from sunglasses to laptops - and now it's taking on Disneyland with the prancing horse's very own theme park.

Building a business around Alfa lust

In a low-key industrial complex just north of Detroit sits a trove of 1960s and '70s Alfa Romeos. To describe it as a “treasure” trove doesn't quiet fit, because in the words of owner Richard Davisson, the Italian icons are “everything from pathetic to just about done.” Several of the dozen or so cars are gorgeous. Most are interesting.

Red Bull race in L.A. draws 111,000

No one really knows the precise makeup of the stuff that fills those ubiquitous Red Bull energy drink cans, but the compelling mixture seems to make people accomplish extraordinary things. For instance, on Saturday in Los Angeles, it got the city to shut down a long stretch of Grand Avenue and part of 5th Street for the wacky and spectacular Red Bull Soapbox Race Los Angeles. These events have been held regularly since the inaugural race in Belgium in 2000.