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Jaguar moves advertising to start-up agency – Spark44
Sat, 19 Feb 2011Jaguar moves its advertising to Spark44 Advertising in the car world – actually, any world – is moving faster than it ever has. The Interweb has changed the established dynamic so much that traditional advertising - and traditional advertising agencies – struggle to know how to operate. Print advertising for car makers makes much less sense than it ever did, even though many cling to it like a comfort blanket.
Acura NSX prototype will drive Mid-Ohio prior to IndyCar race
Thu, 25 Jul 2013Acura's new, long-awaited NSX is still two years from arriving in customers' impatient hands, but attend the Izod IndyCar Series race at Mid-Ohio on Aug. 4 and you'll have the opportunity to see and hear the car in action. Acura on Thursday released an image of a prototype NSX, and said the car will take to the racetrack just prior to the Honda Indy 200 in Lexington, Ohio.
Hyundai steps up new model push
Mon, 11 Sep 2006By Phil McNamara Motor Industry 11 September 2006 10:45 Hyundai's bid to gatecrash the world's top five car-makers will continue with two crucial new models: a seven-seat SUV and a mid-size hatch. In 2007, the aggressive Korean car maker will wade into Europe's biggest market – the C-segment – with a family hatch, and launch a big, seven-seat crossover SUV Stateside. The crossover – captured here by our spy photographers – will be named Veracruz, continuing Hyundai's habit of adopting Mexican names.