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Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.

2014 Toyota Highlander Hybrid to start at $46,370

Between the sexy Jaguar F-Type Coupe and the SLS AMG Final Edition reveals at the LA Auto Show, Toyota took the wraps off its 2014 Highlander Hybrid SUV. And, like the Christopher Lambert classic, there can be only one. For 2014, the hybrid will get a small bump in price from $46,370 to $47,300, not including destination.

Peugeot 308 GT THP 200. That which we call a rose…

The UK only Peugeot 308 GT That at least is the hope for Peugeot UK. For the Peugeot 308 GT THP 200 is in fact the Peugeot 308 GTi in the rest of Europe, as we reported back in May. But as we told you at the time, Peugeot UK wouldn’t market the Euro 308 GTi as a GTi because it’s “…not a GTi as we would know it”.