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Maybach, or not Maybach? That is the question.

Maybach - off to Gaydon? Actually, whether to keep Maybach on the Daimler life support system is a question that has taxed the brains of many a Mercedes exec,  almost since the Maybach brand got its revival under Mercedes and turned in to a cross between a stretched old S-Class, a Playstation and a glitterball. Because despite the efforts of Mercedes to position the Maybach above the S-Class – and in to competition with Rolls Royce and Bentley – the Maybach has somehow conspired to be less desirable than the S-Class.

Sources: GM in talks with two potential buyers of Hummer

General Motors is in talks with two potential buyers of its Hummer brand as the automaker continues to sell assets to raise cash, said two sources familiar with the matter. The negotiations are with a private-equity firm and a Chinese company, said the sources, who declined to be named. The sources declined to name the potential buyers because the effort is private.

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials

Audi takes a dig at BMW, Lexus & Mercedes in new video commercials We’ve had a little spat between Jaguar and Mercedes recently over Mercedes’ Chicken Magic Body Control, with Jaguar’s Big Cat eating Mercedes MBC Chicken and now, ahead of what seems a likely airing in the Super Bowl advert slots, Audi is taking a pop at everyone. Audi are bigging-up the Audi A3 saloon ahead of its arrival in the USA with a quartet of commercials demonstrating the regret buyers have if they’ve already opted for a Mercedes, BMW or Lexus. We get a video on ‘Luxury Car Abstinence’, one of ‘Shame’, one on Buyer’s Remorse’ and one on ‘Lessons’ with the theme being that you should save yourself for the best – the Audi A3 Saloon – and not bother with the also-rans.