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Infiniti sketches future products for Pebble Beach Concours d'Elegance

Is this the next stroke of brilliance from Infiniti? We'll have to wait until the Pebble Beach Concours d'Elegance event in August to find out. As has been its custom the past couple of years, Nissan's luxury-division carmaker has been revealing its wares at events surrounding the California concours.

Porsche to build 918 Spyder

Porsche today announced that it will build the 918 Spyder, a road legal version of the 718bhp hybrid sports car that made its debut at the Geneva motor show last year. The company says the hybrid sports car will be limited to just 918 examples and be offered in left-hand drive only in order to ensure exclusivity of the new model. Based on a carbon fiber-reinforced plastic monocoque, the 918 Spyder's design DNA is derived from the Carrera GT and Porsche 917 race car as well as the RS Spyder.

Bridgestone’s ‘We’ve been everywhere’ Road Trip prize giving

Bridgestone’s ‘I’ve been everywhere’ Road Trip Flogging tyres isn’t the easiest job in the world; we all need them – at intervals far too regular than we’d like – but buyers tend to fall in to two camps – those who know a brand and ask for it by name, and those that have put on their car whatever the man at Kwik Fit is pushing this week. So ‘Brand Awareness’ is the name of the game (a game that can backfire – just ask Pirelli what’s going on in F1) and the more potential buyers a tyre brand can lodge its name in the brain of, the better. Which is why Bridgestone are running their We’ve been everywhere interactive campaign which very cleverly plots the escape of one man from office drudgery and showcases his journey out in to the proper world, all to a soundtrack of Johnny Cash’s ‘I’ve been everywhere’.