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In search of Jag Man: a reader's sociological research

I’ve always felt there to be an odd contradiction between Jaguar: image and reality. Such sensual, glamorous forms, evoking the Champs Élysées or Hollywood Boulevard, yet it’s beneath the leaden skies of Middle England that Jaguar’s soul predominantly calls home. So, in attempting to distil the essence of Jaguar Man, it is useful to separate folklore from reality, cliché from truth – who is this bloke anyway?

Former Chrysler chief LaSorda joins Fisker

Former Chrysler CEO Tom LaSorda will join Fisker Automotive as vice chairman, in the plug-in hybrid maker's second signing of an ex-Detroit 3 executive this week. CEO Henrik Fisker said LaSorda's position will include a day-to-day executive advisory role, as the fledgling automaker ramps up production of the Karma sedan at its Wilmington, Del., factory over the coming year. LaSorda will be chairman of the company's strategy council.

Mercedes SLA Roadster looks likely

As car manufacturers start to look with fresh eyes at smaller, cheaper cars, reports from Germany confirm that Mercedes is close to committing to the SLA, a small Roadster to be based on the next generation A-Class platform. The original SLA concept was shown at Detroit in 2000, and aimed to slot in beneath the SLK. But at that time Mercedes didn’t have a suitable platform on which to base the car, and the project was shelved.