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Hyundai Veloster Race Game in Times Square (video)

Hyundai Veloster Race Game in Times Square Hyundai has set up their LED screen in New York’s Times Square so passers-by can play a race game from an iPhone app. You’ve got to hand it to Hyundai – they certainly know how to raise awareness and hit the Zeitgeist. From the modern day equivalent of Lada and Yugo to a serious threat to car makers from Europe and Japan in less than a decade, it’s not just their cars that have come a long way – their PR has too.

Ford Ka at the Paris motor show 2008

By Gavin Green Motor Shows 02 October 2008 10:26 Ford’s latest Ka – high style meets low cost – makes its bow at the Paris show. It’s a funky little thing based on the Fiat 500/Panda, and built in the same Polish factory. It dials up driving brio and youthful appeal compared with the industrial Panda and the mature chic of the 500 and will likely follow its successful predecessor as Britain’s best-selling baby car.

Mercedes tease the 2014 S Class with a work of art

The 2014 Mercedes S Class isn’t due to be revealed until 2013, but Mercedes will be teasing it at the Paris Motor Show with a sculpture. New car model teases usually take the form of dark photos or photos showing obscure detail. But Mercedes are taking a different route with the new S Class with an artistic sculpture.