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Rolls-Royce expands Bespoke operation

Rolls-Royce has decided to expand its Bespoke operation due to increasing customer demand for bespoke items, a company trademark. The Bespoke operation team, based at Goodwood, West Sussex, consists of designers, engineers and project management staff and will be doubled by the end of this year, bringing the number of Bespoke experts to over 50. Already in 2011 Rolls-Royce has seen a growing demand for bespoke additions to their cars, leading to the need to recruit more staff in key areas to match growing customer demands.

Luc Donckerwolke appointed as Seat Design Director

Belgian designer Luc Donckerwolke will be appointed as Seat Design Director, starting next month. Donckerwolke moves within the Audi Brand Group to replace Walter De'Silva who retains his position as the group's Director of Design. In his new position, Donckerwolke will also take over the Spanish company's Design Centre, currently run by Steve Lewis who is moving on to assume new responsibilies within the Audi Brand Group.

Toyota studying larger Prius people-hauler

Toyota's Prius family could continue to grow, literally, as the automaker studies an additional version of the popular hybrid that carries three rows of seats. The three-row Prius would not be the same vehicle as the Prius Alpha sold in Japan, which basically crams a third row of seats into the cargo area of the five-seat Prius V to be sold in the United States starting this fall. To the contrary, this potential Prius would be large enough to hold seven people as well as their stuff, said Bob Carter, Toyota Division general manager.