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Decision time at the dawn of the automated car

The Institute of Electrical and Electronics Engineers sent out a press release earlier this month in which they claim that by 2040 75% of the vehicles on the road will be autonomous. As much as I love driving, I have to admit that I won't bemoan the death of the traffic jam. I'll happily give up the crowded freeways and city streets if it means cheaper gas and abandoned back roads.

2013 Ford Escape hit with two additional recalls

Ford Motor Co. today said it is issuing two additional recalls of its 2013 Escape crossover after receiving reports of fires in 13 more vehicles. They bring the total number of recalls of the 2013 Escape to seven, five of which involve fire risks on models equipped with a 1.6-liter engine.

New Mercedes A Class #YOUDRIVE advert plugs in to X Factor

Mercedes are continuing some innovative marketing for the new A Class with the #YOUDRIVE campaign launching during X Factor. That must have worked to a degree – certainly as far as the Twitter aspect goes – as Mercedes is having another outing with another hashtag – #YouDrive – and a new marketing campaign for the A Class where viewers ’control’ the advert they’re seeing. Mercedes is kicking off the #YouDrive campaign during X Factor next Saturday (5th October) with a three part story featuring the tale of a young music star trying to get to a secret gig the authorities want to close down (Germans advocating the defying of authority?