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Jaguar XF Sportbrake gets matching Jaguar Speedboat

Jaguar has revealed a Speedboat Concept at the first XF Sportbrake driving events to show how Jaguar design translates in other products. Before you get too excited, the Jaguar Speedboat isn’t a new item on the XF Sportbrake’s option list, but an exercise in translating Jaguar’s design philosophy in to an alternative product; one that fits seamlessly with Jaguar’s ‘Lifestyle’ pitch for the XF Sportbrake. Jaguar’s design guru, Ian Callum, said: We recognise that both our existing and future customers enjoy diverse and active lifestyles.

First Sight: Hyundai i30

Hyundai invited Car Design News for an exclusive sneak preview of the all-new i30 last week, ahead of its global debut at the Frankfurt motor show today. The event was held in Frankfurt's renowned Cocoon Club (the venue will also play host to this year's Interior Motives Awards, which takes place this coming Wednesday night), and was chosen because of its interior décor – something Hyundai's European Design Chief, Thomas Buerkle, likened to the Korean company's 'Fluidic Sculpture' design language. "We have been inspired by nature and beautiful shapes," Buerkle told the audience of journalists at the launch.

Ken Okuyama Design USA Inc. moves into former Mercedes Advanced Design studio

Ken Okuyama Design Co. Ltd celebrated the growth of its US subsidiary with the opening of its new California Design Center at 17742 Cowan, Irvine. Previously occupied by Mercedes-Benz Advanced Design, this purpose built design studio provides Ken Okuyama Design's clients access to both the creative talent of Ken Okuyama Design as well as a creative center.