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Crunch watch Jan 09: the auto industry in crisis

By Tim Pollard, Ben Pulman and Gareth Evans Motor Industry 30 January 2009 12:39 Friday 30 January 2009• Honda is about to close the Swindon factory for four months when Friday's shifts are finished; the shutdown will affect 2500 of the 3700 staff, who will receive full pay for two months and then 60% pay for the next eight weeks (BBC News)• Porsche has announced a sharp drop in sales and likely profits. It forecasts a 27% drop in 911, Boxster, Cayman and Cayenne sales to around 34,000 units in the six months to the end of January 2009 (Financial Times, subscription required)• Ford wants Washington to do more to stimulate car sales, after posting a record loss of nearly $14.6 billion earlier this week (Detroit News)• Honda's quarterly profit has crashed by 90% – forcing the Japanese car maker to halve its annual profit target (Detroit Free Press)Thursday 29 January 2009• Ford of Europe is a bright spot in the Blue Oval's quarterly results today, making $1.06 billion pre-tax profit in 2008 (up from $997m in 2007). It's the first profit of more than $1bn since 1989 (Automotive News Europe, subscription required)• Volvo suffered a 'disastrous 2008' with a pre-tax loss of $1.46bn.

Aston Martins voted 'best status symbol'

AN ASTON Martin is the car to be seen driving if you want people to believe you've 'made it', according to an offbeat new study. Research carried out by Auto Trader among 1,024 drivers showed that the British brand's cars are, perhaps unsurprisingly, the ones that most Brits think highest of, beating the likes of Ferrari, Lamborghini and Bentley down the order. In fact, the top three positions in the survey were filled by British car makers, with Bentley and Rolls Royce second and third respectively.

Disney and Pixar announce 'Cars 3'

Variety is reporting that Pixar will introduce a third chapter to the "Cars" franchise, the company's second trilogy behind "Toy Story." It will join a long-awaited sequel to "The Incredibles," written by Brad Bird, a sequel to "Finding Nemo," and a sequel to "Planes" called "Planes: Fire and Rescue." That one will come out this year, on July 18. The first "Cars" was something magical, a love letter from car guy John Lasseter to the insular world of car enthusiasts. The second "Cars" sold over $2 billion in merchandise and was a massive commercial success.