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Jaguar F-Type UK public debut

Jaguar are giving the new F-Type its first UK public outing at the Lord Mayor’s Show in November - driven by Jessica Ennis. But that’s about to change as Jaguar has decided to debut their new sports car at this year’s Lord Mayor’s Show in London on 10th November. But just to make sure there’s an added bit of kudos for the new F-Type as it drives along London’s City Streets, Jaguar has roped in Olympic golden girl Jessica Ennis to cast a bit of the residual fairy dust from this year’s summer of sport with a photocall before the show and Jess behind the wheel as the Lord Mayor’s procession takes to the streets.

Bill Ford steps down

By Angus Fitton Motor Industry 06 September 2006 08:50 Bill Ford is set to step aside as chief executive of Ford Motor Company. Replacing him is 61-year-old Alan Mulally, previously the boss of Boeing's commercial aircraft division. Ford stepped down as part of a major management reshuffle designed to reverse the ailing fortunes of the world’s third largest car manufacturer.

Ford Fiesta – Good. Fiesta advertising – not so good.

The billboard on a US Fiesta Display (click for bigger image) We have to hand it to Ford. They have handled the introduction of the Fiesta to the US market in a very clever, 21st century way. Their Fiesta Movement campaign paid big dividends and delivered a record level of awareness for a relatively unknown little car in the land of the V8 gas guzzler.