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Better Place Electric Car visitor centre opens

Better Place have opened a visitor centre in Israel to demonstrate their battery swap technology for electric cars Last October we wrote about a start-up company in Israel – Better Place – that had a new way forward for electric cars by taking the purchase of battery packs out of the equation, and was developing a system for ‘Battery Swap’ stations where electric car owners could drive in and swap their battery pack for a fully-charged one in a few minutes. That story first brought to our attention our favourite quote of last year – by Nissan boss Carlos Ghosn – who said “A hybrid is like a mermaid: if you want a fish, you get a woman; if you want a woman, you get a fish.” Which probably explained why Nissan – and its partner Renault – got involved with Better Place. Better Place aims to address the main concerns of electric car drivers by making the battery packs in electric cars ‘swappable’.

Nissan revives Datsun for emerging markets

Nissan revives Datsun - but not for cars like the 280ZX Nissan has confirmed that it is bringing the Datsun brand back for affordable cars in emerging markets. It’s thirty years since Nissan gave up being Datsun and embraced the Nissan name for its worldwide offerings. But now it’s back to the future with the Datsun brand being revived for affordable cars in emerging markets.

Audi A3 saloon gets the Ricky Gervais treatment for USA (video)

Ricky Gervais (pictured) fronts a new advertising campaign for the Audi A3 in the USA Audi of America has launched an advertising campaign for the new Audi A3 saloon featuring Ricky Gervais and a soundtrack of Queen’s ‘We are the Champions. Which doesn’t seem the most logical fit. But it seems the theme of the new Campaign for the A3 is ‘Uncompromised’, and Ricky Gervais – especially with his hosting antics at the Globes – is considered a man who sticks to what he believes, without compromise.