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Lutz's Cadillac puts on a better show than Lutz

"Hi, I'm Bob Lutz, and this is the Cadillac CTS-V Drive Challenge." General Motors Co.'s marketing chief dons his monogrammed helmet and puts Cadillac's 550-horsepower sedan through some warm-up laps at Monticello Motor Club, a members-only track. In what might have passed as a dismissible moment of Lutz braggadocio, "Maximum" Bob has challenged anyone with a four-door sedan to beat his 2010 CTS-V. Though not a showman by trade, Lutz is bankable for amusing, bald-faced assessments of his employer, his critics and the auto industry at large.

Audi chairman to speak at CES

Audi chairman Rupert Stadler will be a keynote speaker on Jan. 6 at the 2011 Consumer Electronics Show (CES) in Las Vegas. The Consumers Electronics Association (CEA), host of the world’s largest tradeshow for consumer technology, will feature the Audi boss in a lineup along with Microsoft CEO Steve Ballmer, Verizon CEO Ivan Seidenberg and Samsung president Boo-Keun Yoo.

News watch Feb 2010: today's auto industry news

Tuesday 2 February 2010• Spyker has outlined its plans for Saab, which include a new 'all Saab' 9-3 to be launched in 2012. Read the full story here (Saab)• EuroNCAP has named the VW Golf as 'Safest Car of 2009' after ranking all the 33 models it crashed last year (Volkswagen) • Toyota's massive recall to fix fault accelerator pedals could cost the company £1.25bn in lost output and sales (BBC)• Ford will unveil an Edge SUV at next week's Chicago auto show with a turbocharged four-cylinder Ecoboost engine, but the extensive visual mid-life facelift has been made economically possible thanks to Ford's worldwide consolidation of its model ranges (Detroit News) • Toyota has denied that it ignored warnings and acted slowly over reports of unintended acceleration in its vehicles (Detroit News) Monday 1 February 2010• Lotus's vehicle engineering director Roger Becker announced his retirement today. Becker, 64, joined Lotus in 1966, worked alongside Colin Chapman and helped develop every single model since (Group Lotus)• Tata Motors' total sales last month hit 65,478 vehicles – a rise of 77% over January 2009.