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Schreyer: More than a designer of products I wish to be an architect of Hyundai's brand image

There's no denying Peter Schreyer has been instrumental in turning around Kia's image from a manufacturer of wheeled white goods in a creator of design-led products. Now his attention turns to sister company Hyundai in his role as chief design officer for both companies and his plans are no less ambitious. "More than a designer of products I wish to be an architect of Hyundai's brand image," he told an audience at Hyundai's European headquarters, explaining how his job is not simply 'styling' but communicating the brand's message right down to details such as the seatbelt warning buzzer.

Dodge expands Blacktop lineup for 2013

In November, Dodge added the Avenger, Challenger and Charger vehicles to the list of Blacktop special editions. Dodge says they were received well, and the company is adding the Journey, Durango and Grand Caravan to the list of cars that can get the Blacktop treatment. The Grand Caravan Blacktop comes equipped with 17-inch polished aluminum wheels with black accents, black grille, black headlight bezels and fog lights.

Subaru at the London motor show 2008

By Ben Whitworth and CAR reader reporter Jacomoseven Motor Shows 22 July 2008 14:42 It's the British motor show – so we were banking on Subaru pulling off some outrageous Impreza versions. Sure enough, the UK importer didn't disappoint, with a (quite literally, we suspect) handful of madcap Scoobys aimed at those drivers for whom power is utterly addictive. What's new on Subaru's London motor show stand?