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2012 Ford Focus: A different kind of test drive for consumers

Ford is rolling out a fairly simple idea in August to get consumers interested in the 2012 Ford Focus--drive it. But instead of the usual dealership experience, where potential buyers are often accompanied by a sales person, Ford is now pitching the new Focus to customers on more neutral turf, which the aim of highlighting the technological and handling prowess of the car. The program is being billed as “Start more than a car.

Jaguar EATS Mercedes ‘Magic Body Control’ Chicken (video)

Jaguar EATS Mercedes ‘Magic Body Control’ Chicken Mercedes-Benz recently produced a fun video to demonstrate their Magic Body Control using a bunch of chickens to show how, despite undulations, bumps and potholes, MBC would keep everything in shape. The video of the ‘Magic Body Control Chickens’ was a rare glimpse at German humour (although the humour may well have been an accident) and a great way to demonstrate MBC. But we wonder if Mercedes sense of humour will stay intact with Jaguar’s latest video?

Didn’t The Bentley Boys Do Well?

AS Bentley gears up for a fulltime return to the racetrack, the weekend saw the Crewe-based luxury car maker score a solid fourth place overall at the Gulf 12 Hours of Abu Dhabi. Approached as a dress rehearsal ahead of the team’s attack on the 2014 Blancpain Endurance Series, the three driver-strong outfit achieved a creditable third and fourth place finishes in the two six-hour races at the Yas Marina circuit. The race programme – the first factory-backed activity since its 2003 Le Mans win – sees the firm use a Continental GT producing 600 horsepower in competition trim.