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Toyota Prius Alpha, Prius Plug-in & Prius Concept at Detroit

Toyota Prius MPV (Toyota Prius Alpha) Teaser Toyota has been threatening to build more versions of the Prius for a very long time. Almost as long as there’s been a Prius, in fact. Until recently we thought that all Toyota Hybrids would be badged ‘Prius’.

Hyundai wins Red Dot design award for New Genesis & New i10

The Hyundai Genesis (left) and Hyundai i10 have won the Red Dot design Award Oh, how things change. It’s not long since Hyundai’s USP was the cheapness of its cars, but those days are now gone; Hyundai now competes head to head with mainstream makers as the strength of its products improves with every new model and its designs make Hyundai appealing without resorting to bargain basement headline prices. That has been perfectly illustrated with the Red Dot Design awards for both the new Genesis and the new Generation i10, both of which have received the Red Dot Design award – a first for Hyundai.

Hyundai arrives in Piccadilly Circus

Hyundai arrives in Piccadilly Circus If you want a clear sign of how mainstream Hyundai has become, the news that it’s taken over the iconic billboard display in Piccadilly Circus from Sanyo is as much evidence as you need. Piccadilly Circus is the UK version of Times Square, and the neon signs have been a splash of international colour washing over Eros for a century, during which time there have been just fifty brands showcasing their wares to the 50 million or more passing Londoners – and visitors – every year, not counting the millions more who see the signs on Piccadilly Circus postcards that still wing their way round the world. The new Hyundai spot – which has been the Sanyo space for the last 33 years – is the last of the spaces to rely on neon lights to get its message across.